Chapter 7
Bismillahirrahmanirrahim...
Firstly,i'm sorry for not attending this lecture because i had to seat for speaking MUET examination. But i'm just want to make a doodle for this entry.
The topic of chapter 7 is " strategies for competing in international markets ". The point that be highlighted :
POLITICAL RISKS
What is political risks?
Political stem from instability or weaknesses in national governments and hostility to foreign business.
ECONOMIC RISKS
What is economic risks?
Economic risks stem from the stability of a country's monetary system, economic and regulatory policies, the lack of property rights protections.
GREENFIELD VENTURE
What is greenfield venture?
A subsidiary business that is established by setting up the entire operation from the ground up.
COLLABORATIVE STRATEGIES
What is collaborative strategies?
Collaborative strategies involving alliances or joint ventures with foreign partners are a popular way for companies to edge their way into the markets of foreign markets.
CROSS-BOARDER ALLIANCES
What is cross-boarder alliances?
Cross-boarder alliances enable a growth-minded company to widen its geographic coverage and strengthen its competitiveness in foreign markets, at the same time, they offer flexibility and allow a company to retain some degree of autonomy and operating control.
INTERNAL STRATEGY
What is internal strategy?
Internal strategy is a strategy for competing in two or more countries simultaneously.
MULTIDOMESTIC STRATEGY
What is multidomestic strategy?
Multidomestic strategy is one in which a firm varies its product offering and competitive approach from country to country in an effort to be responsive to differing buyer preferences and market conditions. It is a think-local, act-local type of international strategy, facilitated by decision making decentralized to the local level.
GLOBAL STRATEGY
What is global strategy?
Global strategy is one in which a company employs the same basic competitive approach in all countries where it operates, sells much the same products everywhere, strives to build global brands, and coordinates its action worldwide with strong headquarters control. It represents a think-global, act-global approach.
TRANSNATIONAL STRATEGY
What is transnational strategy?
Transnational strategy is a think-global, act-local approach that incorporates elements of both multidomestic and global strategies.
PROFIT SANCTUARIES
What is profit sanctuaries?
Profit sanctuaries are country markets that provide a firm with substantial profits because of a strong or protected market position.
CROSS-MARKET SUBSIDIZATION
What is cross-market subsidization?
Cross-market subsidization supporting a competitive offensive in one market with resources and profits diverted from operations in another market. Can be a powerful competitive weapon.
tq...:)
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