The second week of lecture...
CHAPTER 1
We started our learning with the first lecture which is " The nature of strategic management ". In strategic management, need for integrating and intuition. Stages that have in this chapter was formulation, implementation, and evaluation.
CHAPTER 2
The first thing is VISION and MISSION. What I understood about this topic, vision statement should be short. The question of vision was " what do we become? " and the mission statement was " what is our business? ". Further, mission had 9 components that must we make an analysis. Firstly, the customer. Of course if we want to make something management or analyse company, we must know our prior strategic. Secondly, product/services the company that they made. Thirdly, the market that we want to launch or the company itself. Next, the technology that used so that the mission successful. Other than that, concern for survival growth and profit. The ideology, explained on believe and the value. After that, self-concept, public image and lastly, the employee.
tq...:)
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